Burger King Is Discontinuing This Decades

One of Burger King's most popular customer incentives will end this year, according to management.

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In a recent earnings call, The King's CEO Jose Cil said that the firm will phase off its paper coupons

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The fast-food restaurant, which ranks third in sales after McDonald's and Wendy's, will no longer issue printed coupons for Buy One

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Get One for $1 and 2 for $6. Indeed, the firm plans to cut promotions altogether.

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Burger King has historically offered more value offerings than its major competitors, which may have affected sales

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For years, we've been spreading ourselves too thin across too many messages with mixed results

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which diluted marketing firepower and added to operational complexity," said Cil. "It also confused guests."

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Now the chain will use value offerings given via digital interfaces like the Burger King app and its Royal Perks customer loyalty program

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Instead of paper coupons, digital promos make sense because there is no way to guarantee them reach an end-user inclined

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Burger King may lose 20% of its potential customers, elderly Americans, if it stops printing coupons

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